Privacy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is given in the following processing procedures.
"Personal data" means any information relating to an identified or identifiable natural person.

 
Server-Logfiles
You can visit our websites without giving any personal information. 
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and to improve our offer. 
 

Contact      

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing that has taken place on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have agreed to further processing and use.

 

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. Therefore you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them or not, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage the cookies in the most important browsers (including deactivating them):

 
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page.
The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in guaranteeing the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you, based on art. 6, paragraph 1, letter f of the DPA.
 

Advertising analysis      

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with the applicable data protection laws.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The following information, among others, may be collected: IP address, date and time of the page view, click path, information about the browser and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities.the IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.
Google Analytics uses technologies such as cookies, web memory in the browser and counting pixels, which enable an analysis of your use of the website. The information thus generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU Privacy Shield Agreement, thereby committing itself to comply with the European data protection directives.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 letter f DSGVO out of our overriding legitimate interest in the needs-based and targeted design of the website.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data relating to you on the basis of Art. 6 Para. 1 letter f DSGVO.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ and under https://policies.google.com/technologies/cookies?hl=de.
Using the Facebook pixel
We use the remarketing function "Custom Audiences" of Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook"). The purpose of the application is to target website visitors with interest-based advertising on the social network Facebook. For this purpose, the Remarketing tag of Facebook was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. Your data may be transferred to the USA. Facebook has certified itself according to the US-EU Privacy Shield Agreement and has thus committed itself to comply with the European data protection guidelines. The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our predominantly legitimate interest in targeting the site visitors with interest-related advertising. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you based on Art. 6 Paragraph 1 letter f DSGVO. You can use the remarketing function "Custom Audiences" 
here disable. You can find more information on the collection and use of data by Facebook, on your rights in this regard and ways to protect your privacy in Facebook's privacy policy at https://www.facebook.com/about/privacy/.
 
Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with the applicable data protection laws.
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal information, and are therefore not personally identifiable. If you visit certain pages on our site and the cookie hasn't expired, Google and we can tell that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. As a result, there's no way that cookies can be tracked across the sites of ads customers.
The information collected by the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users.
Your data may be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f DSGVO out of our overwhelmingly legitimate interest in targeting the site visitors with interest-related advertising.
You can disable personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de 
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there. They will then not be included in the conversion tracking statistics.
You can find more information and the privacy policy of Google at: https://www.google.de/policies/privacy/

 

Plug-ins
 
Use of Google Tag Managers
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with the applicable data protection laws.
This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of designing and optimizing our website according to your needs.
The Google Tag Manager itself does not store cookies nor does it process personal data. However, it does enable the triggering of further tags that can collect and process personal data.
More information on terms of use and data protection can be found here.

 
Use of GoogleMaps
On our website we use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with the applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses data from visitors to the website when they call up the pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA. Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 letter f DSGVO from the legitimate interest in the needs-based and targeted design of our website.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Art. 6 Paragraph 1 letter f DSGVO.
Further information on the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. There you can also change your settings in the Privacy Center, so that you can manage and protect your data processed by Google.


Use of YouTube
We use on our website the YouTube embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"), a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The option "Advanced Privacy Mode" is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transferred to the USA. Google has certified itself according to the US-EU Privacy Shield Agreement and is thus committed to comply with the European data protection guidelines.
The data processing is based on Art. 6 Para. 1 letter f DSGVO from the legitimate interest in the needs-based and targeted design of our website.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data relating to you on the basis of Art. 6 Paragraph 1 letter f of the DPA. For more information about YouTube and Google's collection and use of data, your rights and ways to protect your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy.



Rights of data subjects and storage period

Duration of storage
The data will be stored under consideration of legal retention periods and then deleted after expiry of the period, unless you have agreed to further processing and use.
 
Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
In addition, according to Art. 21 para. 1 DSGVO you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct marketing.


Please contact us if you wish. You can find the contact details in our imprint.

Right of appeal to the supervisory authority
Pursuant to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.


Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 Par. 1 letter f DSGVO, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Following an objection, the processing of the data concerned shall be terminated unless we can demonstrate compelling legitimate reasons for processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for the purposes of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for direct marketing purposes.


last update: 23.10.2019